According to Zazzle Media, 65% of marketers struggle to produce engaging content. You know, the kind of content that enhances your reputation, and makes visitors to your website want to subscribe, or even buy.
How To Make Millions With Your Ideas Ebook
In the US alone, says Statista, ebooks are forecast to be an $8.6 billion dollar business by the end of 2018. And people are reading them, with 20% of readers reading more ebooks than hard copy books.
Another way to use an ebook is as a content upgrade. The content upgrade strategy is usually used with blog posts, where you give away an item related to the post in exchange for an email address. Content upgrades are proven to help you grow your list and generate high-quality leads.
Next you want to have your eBook read by someone that is not afraid to give you constructive criticism. Ideally, this should be a competent editor or a qualified person in your field, someone who can give you honest feedback about your writing style and the execution of your ideas. Check out some of our proofreading tips.
Before you share your eBook use online proofreading tools like Grammarly to get rid of all the spelling and grammar mistakes. That way your proof-reader/editor can concentrate on whether the content solves the problems you are addressing and verifies that the thought process is logical with a consistent flow.
The next important step is to choose your ebook creation software. Believe us, the software you choose makes a huge difference to how easy it is to create a content upgrade or lead magnet. Here are some of the features to look for.
And last, the software for creating your ebook should let you export the finished product in any format you want. That ensures that you always have an ebook in the right format, no matter what your audience uses to access the content.
Your eBook should be available for free on a landing page of your website. A landing page is a web page that promotes and describes your offer. It includes a form that visitors need to fill in with their contact information to access the eBook. This is how you turn your visitors into leads. In some cases, it is where your sales team can finally connect with potential customers.
Designrr is an eBook software that imports existing content from various sources to create an eBook. It is easy to use and has over 100 professionally designed templates to choose from. Use the drag and drop editor to style your eBook and add elements like CTAs, images, and shapes. Download the finished eBook and share with your audience.
I cannot guarantee you will make a million dollars, but I can guarantee that by understanding and implementing the business success tips in this book, your company will be stronger and more profitable; allowing you to be a force for good in the world."
"The main thing I liked about this book was that it highlights many ways to promote your business or non-profit. You can tell the author is from the East Coast from his competitive and cutting the crap attitude. It is a bit funny at times but I seriously appreciated the good marketing and PR ideas. It covers a lot of the things in business that you don't usually think about until its too late." - Amazon Review
PDFs are likely the most well-known file type. The "PDF" extension stands for "Portable Document Format," and is best for ebooks that are meant to be read on a computer (digital marketers, you'll want to remember this one). We'll talk more about how to save your ebook as a PDF later in this article.
IBA is the proprietary ebook format for the Apple iBooks Author app. This format does support video, sound, images, and interactive elements, but it is only used for books written in iBooks. It is not compatible with other e-readers.
Ebooks can increase the visibility and credibility of your business while positioning your brand as a thought leader in your industry. However, these ebooks can sometimes be hard to write, even though they offer many benefits.
Remember: The goal of your ebook is to generate leads for your sales team, so pick a topic that will make it easy for a prospect to go from downloading your ebook to having a conversation with your sales team.
For example, in listening to sales and customer calls here at HubSpot, I've learned that creating ebooks is a massive obstacle for our audience, who are marketers themselves. So if I can provide not only this blog post but resources to make ebook creation easier, I'm focusing on the right topic that will naturally lead to a sales conversation.
(Note: Replace "x" with an appropriate number.) You can also use our free Blog Topic Generator tool to develop more ideas. Most blog topics can be comprehensive enough to serve as longer-form ebook topics.
Some ebook creators say that an ebook is simply a series of blog posts stitched together. While I agree you should treat each chapter as an individual blog post, the chapters of your ebook should also flow fluidly from one to the other.
We only have one "chapter page" in the template (slide three). To create additional chapter pages, or any pages really, simply right-click the slide and choose Duplicate Slide. This will make a copy of your slide and allow you to drag it to its proper place in your ebook via the sidebar or Slide Sorter section of PowerPoint. You can then customize it for any subsequent chapters.
Ideally, our free ebook templates would magically match your brand colors. But they probably don't; this is where you get to truly personalize your work. However, because ebooks offer more real estate for color than your logo or website, it's good to consider secondary colors within your brand's color palette. Ebooks are where this color scheme can truly shine.
Whether you're emphasizing a quote or adding a visual, keep all your content within the same margins. If your copy is consistently one-inch indented on your page from both the left and right sides, keep your designed elements aligned using that same spacing.
Since your ebook readers have probably converted into leads to get their hands on your ebook, use the CTAs within your ebook to reconvert your readers and propel them further down your marketing funnel.
Why can't you just attach what you have to a landing page and be done with it? Word documents, PowerPoints, and similar templates are perfect for creating your ebook but not for delivering it. Because these templates are editable, the contents of your ebook are too easily corrupted, distorted, or even lost when moving from your computer to the hands of your future leads. That's where PDFs come in.
You've seen these letters at the end of files before. Short for Portable Document Format, the .PDF file type essentially freezes your ebook so it can be displayed clearly on any device. A popular alternative to PDFs is the .EPUB file type. See a comparison of EPUB to PDF here.
Your ebook should be available for download through a landing page on your site. A landing page is a web page that promotes/describes your offer and provides a form that visitors need to fill out with their contact information to access your ebook. This is how you can convert your visitors into business leads that your sales team can ultimately follow up with.
For instance, you should have landing page analytics that gives you insight into how many people downloaded your ebook and converted into leads and closed-loop analytics that show how many of those people ultimately converted into opportunities and customers for your business.
So, what should you write about in your ebook? I'll answer that question with another question: What do you want your readers to get out of this ebook? To identify an ebook idea that suits your audience, consider the type of ebook you're trying to create. Here are a few ideas.
Conducting an experiment or business survey? This is a great way to develop proprietary knowledge and become a thought leader in your industry. But how will you share your findings with the people who care about it? Create an ebook that describes the experiment, what you intended to find out, the results of the experiment, and what these findings mean for your readers and the market at large.
Ebook case studies show your buyers that other people trust you and have benefited from your product or service. In your ebook, describe what your client's challenge was, how you connected with them, and how you were able to help your client solve their challenge and become successful.
The more complex your product is, the more information your customers will need to use it correctly. If your product or service has many use cases or it's hard to set up alone, dedicate a brief ebook to showing people how to make the most out of it.
For instance, in the first section of your ebook, you can explain how to launch your product or service. The second section can break down the individual features and purposes your product is best used for.
Are you interested in interviewing a well-known person in your market? Perhaps you've already sat down with an influencer to pick their brain about the industry's future. Package this interview into an ebook, making it easy for your customers to read and share your inside scoop.
When done right, a playbook equips your customers with the information they would need to excel when using your product. For example, a software vendor for IT professionals might create a "virus protection playbook" that makes support teams better at preventing viruses for their respective companies.
Sometimes, the best ebook for your business is already strewn across a series of blog posts. If you've spent the last month writing articles all on the same subject for your business, imagine how these posts would look stitched together?
There's no set rule for organizing your content into an ebook. It generally mimics the structure of a novel or textbook (depending on what it is you're writing about). But, you should be sure to adhere to some aspects of an ebook.
Ebooks typically have a system of chapters and supporting images. Like a blog post, they also do well when further segmenting their text with subheaders that break down the discussion into specific sections. If you're writing about professional sports, for example, and one of your chapters is about Major League Baseball (MLB) in the U.S., you might want to establish subchapters about the various teams belonging to the MLB. 2ff7e9595c
Comments